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Agents everywhere, but what kinds, and how to price them
Agents are popping up everywhere. Vibe coding and good tooling have made it easy to develop agents. Users and buyers are looking for simple solutions…
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Ibbaka
Why Pricing Teams Demand Specialized AI Agents (And What It Means for Your Value Strategy)
Professionals have a growing realization of the power of agents to take their work to the next level and are looking for ways to leverage AI.
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Ibbaka
Achieving Next-Level B2B SaaS Growth: Optimizing Value and Price
While 20-25% of B2B technology deals are lost due to price, a staggering 81% of buyers actually prioritize value, performance, and solution fit over…
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Ibbaka
Get ready for valueIQ - The Value Sales Co-Pilot
The main barrier to adopting value based pricing and sales is that salespeople are not supported. Salespeople need to be able to understand and easily…
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Ibbaka
How to Assess Your Pricing Model
Many companies are considering revising their pricing model given the rapid changes in the economy, technology advances and the emergence of agents a…
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May 2025

April 2025

How to price AI agents
Pricing AI Agents is a critical challenge for pricing and innovation in 2025. Two approaches have emerged so far, the Ibbaka Agent Pricing Layer Cake…
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Ibbaka
AI Subscriptions and Ethics
Series 7 Episode 1 of the UK science fiction series Black Mirror asks us to think about the ethics of subscription models and what kind of world we want…
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Ibbaka
Will Annual Predictable Revenue (APR) replace Annual Recurring Revenue (ARR)?
As pricing models diversify and access, usage and outcomes are combined with subscriptions to build hybrid pricing models ARR becomes less relevant.
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Ibbaka
If Value-Based Selling Is So Powerful, How Come They Made It So Darn Hard to Do Well?
Value-based selling doesn’t just close deals—it transforms how SaaS companies engage with their customers throughout the entire lifecycle.
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Ibbaka
Pricing in the agent economy
The agent economy will replace the subscription economy and most value currently captured within enterprise software will be delivered by agents. This…
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