Get ready for valueIQ - The Value Sales Co-Pilot
The main barrier to adopting value based pricing and sales is that salespeople are not supported. Salespeople need to be able to understand and easily communicate value.
The very best salespeople sell value. They do this intuitively and are compelling.
The rest of us find this harder to do. We are more likely to default to benefits, or features, or even technical specs.
At the end, some salespeople will rely on discounts and price cuts to close the deal.
We know not to do this, but we often do it anyway. Why?
Most of us just don’t have the skills we need to be effective with value based sales, and value based sales is difficult without value based pricing.
Ibbaka has decided to do something about this. We are about to bring to market an AI agent that acts as your value based sales coach.
Sign up for the valueIQ beta to get early access
The design of valueIQ is informed by our Manifesto.
In a world where software is everywhere and competition is relentless, it’s no longer enough to sell features or chase deals on instinct. The winners will be those who consistently articulate, deliver, and prove the value they create for every customer, in every interaction, at every stage of the journey. … read on
valueIQ leverages three underlying agents.
Value Model Generator
This agent generates a value model. A value model is a system of equations that estimates the value of a solution for a specific customer. These are technical things, but incredibly powerful in framing value. Ibbaka has generated 1,000s of these models and used them to develop an agent that can generate and manage these models in the background.
Customer Data Integrator
The value model is then used as a framework to gather and organize data about the customer and make it meaningful to a salesperson. The value model plus the customer data integrator are able to provide a first estimate of the value to the customer (V2C) that can be used in the value story.
Value Story Creator
The Value Story Creator is a content generation agent that creates the stories that salespeople need to close deals.
valueIQ supports multiple ways of using a value story - interactive presentations like customer value management platforms, presentations, emails, one-pagers, and even artifacts designed for consumption by AIs!
valueIQ has a single purpose. To help salespeople close sales and earn commission.
It is the first of a family of agents that Ibbaka will provide to help people really execute on value based pricing and value based selling.