From Pricing to Profit: 5 Critical Webinars Every B2B SaaS Leader Must Watch
Gain exclusive access to our 5 most essential recent webinars—complete with downloadable VIP decks—featuring the latest strategies and expert insights on B2B SaaS pricing and what the hell is going on
Hey, it’s Ibbaka. If you care about pricing, AI, and the future of SaaS business models, you’re in the right place. This is your shortcut to the most actionable insights from the past year’s most critical webinars—distilled, benchmarked, and ready for your next board meeting or pricing sprint.
TL;DR
75% of B2B SaaS companies are stuck in the past—and it’s costing them.
Hybrid and outcome-based pricing are surging, but most teams aren’t ready.
We’ve pulled together the 5 webinars you need to watch (or read) to get ahead.
Want the decks? Fill out the form at the end of the page here and get them in your inbox—no fluff, just frameworks and benchmarks from the best in the business.
Let’s be real: pricing is moving faster than most SaaS teams can keep up. What worked last year is already obsolete. The data is clear—hybrid pricing models are driving 21% median growth rates, and outcome-based pricing is set for a 400% adoption surge by 2028. But here’s the kicker: 3 out of 4 companies aren’t organizationally prepared for this shift.
If you’re not rethinking your approach, you’re already behind so you may as well be saying bye-bye.
What’s Inside
We’ve hosted (and attended) a lot of webinars. Most are forgettable. These 5 aren’t.
Here’s what you’ll get:
The Transparency Paradox: Why only 45% of SaaS companies show pricing online, and how the smartest teams use transparency as a strategic lever—not a default setting.
AI Eats User-Based Pricing: The old “per seat” model is dying. AI is driving a wedge between value and user count, and the winners are already moving to usage, credit, and outcome-based models.
Outcome-Based Pricing Goes Mainstream: Early adopters are pioneering models where you pay for results, not promises. Think: $0.99 per resolved AI conversation, or a cut of successful claims.
The Hybrid Model Explosion: The fastest-growing SaaS companies are blending subscriptions, usage, and outcomes. Why? It’s the bridge to the future—and it’s working.
The Organizational Hot Potato: Most companies don’t know who owns pricing. The ones that do? They’re building cross-functional teams, dynamic systems, and real-time data loops.
The Data That’s Changing the Game
Here’s what we’re seeing across 500+ B2B SaaS companies:
Pricing Transparency: Only 45% display pricing online
Outcome-Based Pricing: 400% adoption growth by 2028
Hybrid Pricing Growth: 21% median growth rate
Organizational Readiness: 75% not prepared for pricing evolution
AI Impact: 30%+ of code now AI-generated
Framework Spotlight: COMPASS
If you’re wrestling with how to price AI agents, you need to know about the COMPASS framework. Co-designed by Michael Mansard (Zuora) and Steven Forth (Ibbaka), it’s a practical, 2-part system for picking the right pricing metric—whether that’s per action, per output, or per outcome.
3x3 Matrix: Maps agent work scope vs. attributability.
12-Factor Evaluator: Scores metrics on value alignment, feasibility, customer-centricity, and more.
Bottom line: COMPASS helps you move beyond guesswork and legacy SaaS models, so you can monetize innovation and build trust with buyers.
Real-World Examples
Cursor: $200M ARR with just 60 employees—over $3M per employee.
Klarna: Doubled ARR per employee through AI.
Intercom’s Fin AI: Charges per resolved conversation, not per seat.
These aren’t just anecdotes = they’re signals of where the market is headed.
What’s Next? The Transformation Timeline
2024-2025: Hybrid models dominate as the transition play.
2025-2028: Outcome-based pricing goes mainstream.
Beyond 2028: Fully AI-driven dynamic pricing emerges.
Obstacles? Billing system limitations, complexity management, and a lack of dedicated pricing expertise. But the companies that invest now—in both tech and talent—will capture outsized value.
Want the Decks? Here’s How
If you want the full set of decks—packed with frameworks, benchmarks, and real-world examples from experts like Marcos Rivera, Steven Forth, Michael Mansard, Mark Stiving, and Kyle Poyar—just fill out the short form here. We’ll send them straight to your inbox.
No paywall. No spam. Just the best thinking in SaaS and AI pricing, direct from the people shaping the future.
The Finale
The next era of B2B SaaS growth belongs to those who act decisively, experiment relentlessly, and build pricing into a true strategic capability.
Ready to lead? The data shows the path forward. The only question is: will you take it?